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Fix "Page title relevance to verify" in HTML

Why it's a problem

The title is the FIRST thing announced when a page opens, and the only landmark in a tab list or history. A title identical across the site, or reduced to the brand name, tells nobody where they are.

How to fix it — HTML

Write a title specific to each page, starting with what distinguishes it and ending with the brand. It must stand alone: a truncated tab often shows only the first thirty characters.

Avoid
<!-- La même chose sur les 200 pages du site -->
<title>Conformly</title>
Correct
<!-- Ce qui distingue d'abord, la marque ensuite -->
<title>Critère 3.2 RGAA : contraste du texte · Conformly</title>

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Conformly detects this kind of issue across all your pages, continuously, and alerts you on every regression.

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